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According to the statistics of the number of fast food restaurants across the United States in 2003 and sales of American food research institutions Technomic, McDonald’s in the nation’s 13609 restaurants, more than $22 billion 100 million in sales performance ranked first; and in the 5524 KFC restaurants, sales of $4 billion 936 million ranked seventh. The established fact of the north face can support its international image from another angle, and in the limits of the advertising law.

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North Face Outlet Store

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North Face Outlet Store

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North Face Outlet Store
The north face Chinese website second international routes, the north face in fact from 05 years began to test the water, to create the image of internationalization,how to more effectively and more profound shaping and spread brand internationalization tone, is indeed a challenge facing the North face. The next few years, the sporting goods industry will continue to maintain a high growth trend, but the pattern of sports activities Chinese basically established, stable channel network, leading brand decided Lining, Anta will lead the future.

North Face Outlet-4

North Face Outlet Store

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North Face Outlet Store

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North Face Outlet Store

 
Mr. Xu Zhihua said, the growth rate of nearly two years north face is more than 80%, in recent years, the rapid growth of sporting goods industry, however, 80% of the north face is definitely a high speed. High end, middle end, low-end brand, is bound to have their own piece of the sky. The core of the brand lies in the consumer, not what we think the brand is, but the consumer’s mind, what is your brand. Objectively speaking, a brand appeared in the market around the world, can be identified or advertised as “international brand””.

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North Face Outlet Store

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North Face Outlet Store

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North Face Outlet Store
With high-quality products, low manufacturing cost China advantages, the north face has a different positioning and competitive advantage: low cost advantage is only temporary, it should be one aspect of the competitiveness of enterprises, but not all.

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